Market & Feasibility Studies

Some marketing research firms believe that the more numbers they throw at you, the more dazzled you will be by their brilliance. At Sage Group, our years of experience in the senior living and health care field have taught us that numbers tell only part of the story.

What differentiates our work from others is the extensive interviewing we do within a community, which often reveals cultural, economic or geographical factors that have a major effect on the project's success. Our broad experience in senior housing and health care gives us a unique advantage in identifying opportunities and matching needs to the appropriate product. This experience also allows us to analyze sites and marketing factors that are key to reducing your project's exposure to risk.

Whether you are contemplating a new project or simply want to find out what your competition is doing, Sage Group can meet your research needs. We utilize both qualitative and quantitative information to reach our recommendations. The tools we use may include: individual interviews, focus groups, surveys, demographics, economic studies, competitive analysis, and site investigation.

Our Market Feasibility Studies have been recognized as outstanding by financial and government agencies.

• Provide an Economic Base Study:
  Quantify age and income qualified households
  Conduct age cohort segmentation analysis
  Identify forecasting safety margins
  
  
• Determine Relevant Market Areas:
  Customize primary and secondary market areas
  Define impact of trends
  
  
• Analyze Site Marketability:
  Investigate and gather information on site, its surroundings, and amenities, including multiple sites if needed
  
  
• Evaluate Competition
  Define and analyze current & proposed competition
  Report on key factors affecting your operation
  
  
• Estimate Market Penetration Rates:
  Use multiple factors, such as age, income, market, and competition to determine conservative penetration rates or existing market share
  
  
• Provide Product Definition:
  Estimate the product mix, characteristics, services, amenities, pricing and marketing cycles to reach stabilization/improvement
  
  
• Identify Related Opportunities
  Use data and qualitative information to recommend future under served areas including unique market niches
  
  

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